Google Ads Course
My Google Ads Course for Ecom Stores
My Google Ads course for ecom stores has two parts. Part one is a 4-hour video on YouTube. It costs nothing, and I build a full account for a Shopify store, start to finish. Part two is the Google Ads Skool: Ecom Lab. It has 12 courses and 124 lessons. Standard is $9 a month and opens 10 of them.
By Christopher Krassnig, founder of ZenoX Media and Scaley AI
- members in the Lab
- 1,700+members in the Lab
- courses
- 12courses
- lessons
- 124lessons
- a month, 10 courses
- $9a month, 10 courses
Skool rating 5.0 from 24 reviews. Numbers read on Skool on 27 October 2026.
Why I teach
Why I Teach Google Ads
I got into ecom in 2018. I was 19. Nobody handed me a client account to practice on. I had my own store, my own money on ads, and mistakes I paid for out of my own pocket.
One store taught me the most. It made strong revenue every day. I almost killed it by scaling too hard at the wrong time.
Today my agency, ZenoX Media, runs Google Ads for 400+ ecom stores. We have $200M+ in client revenue tracked through our campaigns.
My agency is built for stores spending EUR 20k+ a month on Google Ads. If you are not there yet, the Lab is where you start. I teach the same system there, at a price that fits a small store.
“By the way, I make this video because I get these kind of questions around the target and maximize conversion value in my Skool community almost every single day.”
“We already make our money running ads for brands and building software. This isn't how we get paid, so it stays cheap on purpose.”
Start here
Start With the Free 4-Hour Build on YouTube
Watch this first. It costs nothing and needs no sign-up.
I take one Shopify dropshipping store and build the whole Google Ads setup on screen. Accounts, tracking, the product feed, the campaigns. Then I show how I run and scale it, and the mistakes that sink new accounts.
Parts were recorded in January 2025, so some Google Ads screens look different now. Inside the Lab a new module drops every Monday, so the newer changes live there.
4 hours 23 minutes on YouTube. Uploaded 14 July 2025. Read the full transcript on zenoxmedia.com
- 1:10 - 54:55
Part 1: Accounts and Tracking
Google Ads, Tag Manager, Analytics and Merchant Center. Tracking with Trackbee. The product feed with Simprosys. Then everything linked to the ad account.
- 54:55 - 2:11:20
Part 2: Build the Campaigns
A feed-only Performance Max campaign, audience signals and settings. A small brand Search campaign. Google Ads Editor and assets.
- 2:11:20 - 3:29:36
Part 3: Run and Scale It
Patience in the first weeks. Tracking quality. Budgets, the key numbers, target ROAS, scaling, and when to cut a product.
- 3:29:36 - 4:23:50
Part 4: The Mistakes
Get-rich-quick thinking, bad tracking, too many changes, budgets that are too low, scaling too fast, pricing. And why small fixes add up.
Eight Rules From the Video
- 1Build a feed-only PMax so Google only spends on Shopping ads, plus a small brand Search campaign.
- 2Set purchase as the only primary conversion, and keep add to cart, checkout, and page view on secondary.
- 3Start PMax at about €50 a day, not €10, and skip a target ROAS until you have a lot of purchase data.
- 4We use Trackbee for about 99% of clients and usually see 90 to 95% tracking quality.
- 5Leave the ads alone for the first two to four weeks so the campaign can gather data.
- 6Raise budgets in 10 to 20% steps once you scale, and wait 3 to 4 days after each change.
- 7Exclude a product only after it has spent more than €50 with zero conversions, and only once you are already scaling.
- 8Watch cost per click, average order value, and conversion rate, and aim for at least €50 AOV and a 2% conversion rate.
All 47 Chapters
- 0:00Welcome
- 0:10Introduction
- 1:10Account Creation: Google Ads
- 4:11Account Creation: Google Tag Manager
- 5:38Account Creation: Google Analytics
- 7:19Account Creation: Google Merchant Center
- 13:29Trackbee
- 16:31Wetracked
- 25:21Setup Feed With Simprosys
- 30:18Doublecheck Simprosys Settings
- 35:54Set Up Trackbee
- 46:12Install GTM
- 47:49Upload Container Template GTM
- 49:39Setup GA4 With Simprosys
- 52:44Settings in GA4
- 53:23Connect GA4 + GMC with Ad Account
- 54:55Shopping Ads (PMAX Feed Only)
- 1:12:20Setup PMAX Campaign
- 1:20:02Audience Signals
- 1:29:16PMAX Settings
- 1:31:35Setup Brand Search
- 1:43:30Brand Search Common Questions
- 1:53:40Google Ads Editor Introduction
- 1:58:31Assets
- 2:08:24Settings in Google Ads
- 2:11:20Patience & Consistency
- 2:16:18Gather Data & Daily Improvements
- 2:22:16Not Every Day Is The Same
- 2:30:19Tracking Quality
- 2:33:00Understanding Budgets
- 2:43:59Understanding Key Metrics in Google Ads
- 3:00:48How To Use Target ROAS
- 3:17:39Scaling Campaigns
- 3:25:12Exclude Low-Performers
- 3:29:36Get Rich Quick Mentality
- 3:33:24Bad Tracking or No Tracking
- 3:34:43Too Many Changes & Lack of Patience
- 3:38:00Too Much Segmentation in the Beginning
- 3:41:33Budget Way Too Low
- 3:44:22Underestimating The Amount Of Data You Need
- 3:47:28Not Understanding Your Numbers
- 3:50:34Glorifying Media Buying
- 3:57:46Sell Everything Approach - No Branding
- 4:03:04Overlooking Seasonal Trends
- 4:09:32Scaling Too Quickly
- 4:13:04Underestimating The Importance Of Pricing
- 4:20:49Compound Effect Of Small Improvements
Go deeper
What Is Inside the Ecom Lab
The video shows one build. The Lab is where you keep going. Every lesson comes from real client accounts we run at ZenoX.
You ask a question. Members and our media buyers answer it. You post your account. You get told what to fix.
Take These Four First
- 1
Google Ads Masterclass for eCom (A-Z)
From account setup to scaling. Campaign structure, bidding, Shopping and Performance Max. Built for Shopify stores. No sale yet? Start here.
- 2
Google Ads Mistakes eCom Brands Make
The mistakes we see most and how to fix them. Budget leaks, tracking errors, broken Performance Max setups and the wrong bid strategy.
- 3
Google Ads Feed Optimization for Shopify
Product titles, descriptions, product details, image rules, tags that group your products (custom labels) and extra feeds on top of your main one.
- 4
Google Merchant Center Suspension - How to Unban
Merchant Center is where Google gets your products. Why it bans a store, and how to fix it so it does not come back.
The 12 Courses
- Google Ads Masterclass for eCom (A-Z)
- Google Ads Mistakes eCom Brands Make
- Google Ads Optimization - eCom Account ManagementPremium
- Google Merchant Center Suspension - How to Unban
- PMAX for eCom - Setup, Optimization & Scaling
- Google Ads Feed Optimization for Shopify
- Demand Gen Campaigns for eCom Brands
- Offers & Pricing Strategy for eCom Brands
- Scaling Google Ads for eCom Brands
- Bonus Google Ads Training Content
- Google Ads Resources & SOPs For eComPremium
- Q4 & Black Friday Prep for eCom Brands
Ten open on Standard. The two marked Premium need the Premium tier.
Every Week in the Lab
- Mon
- A new module drops
- Tue
- Tactical chat
- Thu
- Feedback on your account
- Fri
- Templates and SOPs
- Sat
- Wins and breakdowns
Versus the big courses
Google Teaches the Tool. I Teach Selling Products.
Search "google ads course" and Google's own Skillshop comes first. Coursera and HubSpot follow. They cost nothing and they are good at what they do. They teach the tool for every kind of business.
I only teach one thing. How an ecom store makes money on Google Ads. Merchant Center, the product feed, Shopping, Performance Max, and what to do when the numbers move.
| Point | General courses | My course |
|---|---|---|
| Built for | Every kind of business | Ecom stores, mostly Shopify |
| Length | About 40 minutes (HubSpot) to under 2 hours (Coursera) | A 4h 23m build, then 12 courses and 124 lessons |
| Price | Nothing | The video costs nothing. The Lab starts at $9 a month |
What the big general courses cover, from the top Google results for "google ads course" on 1 November 2026.
The tiers
Pick Your Tier
Every tier is a monthly plan on Skool. Start on Standard. Premium and Inner Circle are optional.
Standard
$9a month
The community, a daily Google Ads Q&A thread and 10 of the 12 courses.
- Community access (questions, wins, breakdowns)
- Daily Google Ads Q&A thread (members help each other, media buyers jump in)
- Case studies and teardown posts
- Resources vault (course, checklists, audits, starter SOPs)
- 10 of the 12 courses
Inner Circle
$299a month
Everything in Premium, plus a weekly VIP live call with Chris and the team. Scaley AI users get it included.
- Everything in Premium, front of the queue
- Weekly VIP live call with Chris and the team (account teardowns + what to do)
- Early access to new templates and beta features
- Inner Circle-only high-level SOPs
- Included for Scaley AI users
In members' own words
Rated 5.0 by 24 Members on Skool
Three of the reviews, word for word.
“Started from zero with no ecom experience and Christopher's guidance through the Google Ads eCom Lab made a real difference. The way things are explained is practical and to the point; no fluff. Highly recommend for anyone serious about running Google Ads for their store.”
Yafet H. on Skool, 11 Sep 2026
“There's so much great knowledge in this community. I was able to start my own fashion dropshipping store using what I learned here, and within just two months, I'm consistently doing over $1K days. And I'm just getting started. There have been roadblocks, but working through them. Really grateful for all the information and resources this Lab provides!”
Mel P. on Skool, 9 Sep 2026
Part of a longer review: “... The ROAS-mistakes module alone was worth the price. Founder posts real data, not theory. Recommend for any ecom store running Google Ads.”
Artjom M. on Skool, 9 Sep 2026 (part of a longer review)
Members' own words, copied from Skool on 8 October 2026. Their results are their own, not a promise. Read all 24 reviews on Skool
Who it is for
Is This Course for You?
Join the Lab If
- You run a Shopify or dropshipping store and want to learn Google Ads yourself.
- You have no sale yet, or you spend less than EUR 20k a month on Google Ads.
- You want answers on your own account, not just videos.
Talk to Me If
Built for stores spending EUR 20k+ (about $22k) a month on Google Ads.
At that spend my team at ZenoX Media can run the account for you. Send me your monthly spend on WhatsApp and I will tell you straight if it is a fit.
Chat With Me on WhatsAppQuestions
Google Ads Course Questions
What Is the Best Way to Learn Google Ads for Ecom?
Watch one full build, copy it on your own store, then get feedback on your real numbers. That is the order I set up. The 4-hour video first. Then the four starter courses in the Lab. Then post your account on a Thursday.
Is the 4-Hour Google Ads Course Really Free to Watch?
Yes. It is a video on my YouTube channel, and anyone can watch it with no sign-up. It is not a lesson from inside the Lab.
Is $10 a Day Enough for Google Ads?
To learn, it is tight. The video uses euros. In my 4-hour course I tell you to start Performance Max at about €50 a day, not €10. Once you are already scaling, I cut a product after it spends more than €50 with zero sales. At €10 a day that one check takes five days or more.
How Is This Different From Google Skillshop?
Skillshop is Google's own training for every kind of business. My course is only for ecom. It covers Merchant Center, product feeds, Shopping and Performance Max, with lessons from real client accounts. And in the Lab, people answer your questions.
Who Teaches the Course?
I do, Christopher Krassnig, with the media buyers from my agency, ZenoX Media. On Premium you get direct access to our media buyers, answered inside 24 hours on weekdays. Inner Circle adds a weekly VIP live call with me and the team.
Do I Need a Shopify Store?
It helps. The 4-hour build uses a Shopify dropshipping store, and the Masterclass in the Lab is built for Shopify stores. So on Shopify you can copy every step as you watch.
Is the Google Ads Ecom Lab Free?
No. Standard is $9/month. It opens 10 of the 12 courses, the community, a daily Google Ads Q&A thread, case studies and teardown posts, and a resources vault with a course, checklists, audits and starter SOPs. Premium is $44/month. It adds the 2 advanced courses and direct access to our media buyers, answered inside 24 hours on weekdays. Inner Circle is $299/month: a weekly VIP live call with Chris, front of the queue and early access to new templates. Scaley AI users get it included. Premium and Inner Circle are optional.
Keep reading
Where to Go Next
- Learn Google Ads for EcommerceThe full step-by-step learning path on zenoxmedia.com, every video in order. Start here if you want the long version.
- Google Ads for Dropshipping: The Full GuideOur complete written guide, from account setup to scaling.
- The 4-Hour Course, TranscribedEvery word of the video, with chapters you can jump to.
- The Ecom Lab StoryWhy I built the Lab and how the week runs.
Watch the Build. Then Join the Lab.
Start with the 4-hour video tonight. When you want answers on your own store, the Lab is $9 a month.
