Yes. The community is free, forever, and cancelling takes one click. A paid research tier exists for members who want the deeper drops, but the free tier is the community - not a trailer for it.

Ecom founders and media buyers at any stage. If you are not yet at the six-figures-a-month level where the agency starts, this is where the same thinking is available for free.

Head to skool.com/google-ads-ecom and hit join. You are in the same day, and the Monday module is waiting.

The communityLive

LearnGoogleAdswiththeReceiptsintheOpen.

A free Skool community of 1,100+ ecom founders and operators. Weekly modules, feedback on real accounts, templates that get used the same day - and no guru energy.

Join free on Skool All companies

In one paragraph

The Google Ads eCom Lab is a free Skool community run by Christopher Krassnig, with 1,100+ members. Every week: a new module on Monday, tactical chat on Tuesday, account feedback on Thursday, templates and SOPs on Friday, and wins and breakdowns on Saturday. Joining is free and cancelling takes one click.

1,100+

members inside

drops every week

Free

to join, forever

1-click

to leave, no hoops

Why it exists

Most Google Ads content is written to sell you something.

Courses tease. Gurus gatekeep. The actual account work - the screenshots, the mistakes, the fixes - stays hidden behind a checkout page.

The Lab flips that. The work is discussed in the open, on real accounts, every week. The free tier is the community, not the trailer for it.

The weekly cadence

Five drops, every single week.

01
Monday - module drop
A new Google Ads module: structure, feeds, scaling, tracking. Practical, not theoretical.
02
Tuesday + Thursday - the live work
Tactical chat on Tuesday, real account feedback on Thursday. Bring your campaigns, leave with next steps.
03
Friday + Saturday - tools and proof
Templates and SOPs on Friday, wins and full breakdowns on Saturday. What worked, what did not, and why.

What you get

The useful parts, free.

Weekly modules

A structured Google Ads curriculum that grows every Monday, built from real agency work.

Real account feedback

Post your campaigns on Thursdays and get concrete feedback - not vague encouragement.

Templates and SOPs

The same checklists and structures used on real client accounts, shipped every Friday.

A room of operators

1,100+ ecom founders and media buyers comparing notes in the open. The chat is the product.

The Monday module is already up. Joining takes a minute, and leaving takes one click.

Join the Lab free

Questions

Google Ads eCom Lab, answered.

A free Skool community for ecom founders and operators who run Google Ads, hosted by Christopher Krassnig. Weekly modules, account feedback, templates, and open breakdowns - 1,100+ members and growing.

Google Ads eCom Lab

Join 1,100+ founders in the Lab.

Free to join, one click to leave, and the first module is waiting.

Join free on Skool

Free forever. 1,100+ members. No card, no hoops.