How Much to Charge as a Google Ads Freelancer for Ecommerce

Your fee has to leave room for the work. I would quote an ecommerce Google Ads account only after checking its feed, tracking, markets and support needs. There is no single freelance rate in my own pricing. I can show you how our agency charges and what to put in your proposal.

Why Do I Start With the Store Before the Fee?

I got into ecom with my own stores in 2018. I paid for the mistakes myself. Later, I hired agencies and got bids that drifted, half-fixed feeds and reports that said too little. That history is on the ZenoX about page.

It is why I care about what a fee buys. A store owner needs to know who will fix the account and what they will check. A line that says "Google Ads management" leaves too much open.

My agency works on the feed, tracking, Merchant Center and campaigns. Our Google Shopping management scope shows the feed side in more detail. If you only offer part of that, say so. If you take the full job, allow time for the full job.

What Does My Agency's Pricing Actually Show?

Our published pricing gives a concrete example. At €20,000 in monthly ad spend, the ZenoX management fee is €1,900. The rate is 10% on the first €10,000, then 9% on the next bracket. Each rate applies only to spend in its bracket.

That is our agency model. It does not tell you what every freelancer should charge.

The management fee is separate from Google's ad bill. Our published extras are €24.90 for a CSS partner and €49.90 for a feed management tool, per store per month once installed. There is no setup fee or lock-in. You can check the full scope and brackets on our Google Ads management pricing page.

If you use that example to review your quote, compare the work too. What our ecommerce Google Ads team handles gives the service context behind the fee.

What Should Go Into a Freelance Quote?

I would use this checklist before sending a proposal:

• Name the accounts, stores and markets covered.
• List the feed and Merchant Center work you will own.
• State who sets up tracking and who checks the numbers.
• Define the campaign work and how often you review it.
• Agree how the client can reach you and what the reports cover.
• Show the fee, tool costs and any minimum charge separately.
• State who owns the accounts and what happens when the work ends.

Take a store that asks for campaign management but also needs its feed rebuilt. Put the rebuild in the scope before quoting. That is a proposal example, not a client result. The point is to make the work visible before you attach a price.

Should AI Make Me Charge Less?

I built Scaley AI to help with the checking. It reads our notes and account data, shows waste, and queues changes for approval on Suite. You can see Scaley's AI media buyer for Google Ads.

I would still price the responsibility I take on. A tool can help find a problem. Someone still has to understand the store and decide what to do. I explain that split in why I run the agency with AI agents.

When Does This Pricing Example Not Apply?

Our agency is built for stores spending at least €20,000 a month on Google Ads. That fee is not a starting price for a small freelance project. A one-off audit and ongoing account management also need different scopes.

If you are still learning the work, start with my Google Ads course and the ecom skills I would focus on. The Google Ads learning path gives you somewhere to work on those gaps.

What Else Do People Ask?

How Much Should I Charge as a Google Ads Freelancer?

I would set the fee after checking the scope, account needs and support you will provide. My agency prices are a real example, not a universal freelance rate.

What Does ZenoX Charge at €20,000 in Ad Spend?

The published management fee is €1,900 a month at that spend. Google ad spend and the published tool charges are separate.

Should I Include Feed and Tracking Work?

State exactly what you cover. If feed or tracking work is outside your scope, name who will handle it before the client signs.

Should the Client Pay Google Directly?

Yes. In our published model the client pays Google directly. The management fee and tool charges are separate from the ad budget.

Where Can You Check the Story?

• My operator background
• ZenoX scope and published fees
• Why I built the agency
• The account work and AI split

Want to Work on Your Account with Me?

Want to get better at the work behind the fee? Join me in the Google Ads Ecom Lab on Skool. Bring a clear account question and work through the next fix.